Apro was one of my favorite projects. Sadly, this business couldn’t make it past one year, like many start-ups. The app Apro, created by Tourism Bank and Semega Holding, was supposed to let people buy plane tickets, hotel reservations, and special tours.
First challenge I encountered was the clichéd way in which the travel and tourism industry was presented in the APRO project. Furthermore, there was a tight deadline, which made me work very hard to finish the whole process of creation (branding, motion graphics, and 3D animation) all by myself, so it was extremely challenging.
My Roles: Logo design, Art direction, Identity Design, Motion design, 3d animation, rendering, 3d lighting, storyboard,
Dates: May 2020
Apro’s visual identity is all about circles. My priorities have been taking the circle into consideration, its repetition, and also the picture morphing through it.
In 20 days I finished the entire 3D animation. To be more accurate, it’s better to say that some premade objects were used in the scenes.